Over the past 5 years, the importance of online reviews has exploded for local restaurants. If you’re a local owner and you don’t have an online review generation system yet, you are most likely falling behind your competition.
The good news is that customer reviews are pretty easy
to get once you get into the groove of how to ask for them by using a review management system like Reviewzi.
The is a lot of material and conversations online about the importance of online reviews. You want to have more of them – you want to have more and better reviews, but you can’t do it by yourself. You need a way to get your staff involved?
Your employees are the front line of your business. They are the face of your restaurant and are in day to day interactions with your customers and the focal point for your review generation efforts. That is why it’s crucial that they are a part of your review building strategy. Get them involved and see your reviews grow in velocity and quality with Reviewzi.
Imagine this scenario in your restaurant and how it could change your restaurants culture At the end of the meal/service the server will ask how was everything? (receives and responds to customer answer) and then say something like “well we really appreciate you coming in and we want to send you a reward for joining us today.”
“Would you like that reward by email or text?”
At this point, the customer is sent a “reward coupon” for their next visit (a bounce-back) and inside of that communication we ask for a review. We then manage the review placement whether positive or negative and to what platform we need the reviews the most whether its’ Google, Facebook, Yelp, TripAdvisor, etc.
Using the Reviewzi “campaign feature” you will know which of your staff sent the reward to each customer and our leaderboard feature let’s all know who is leading in the campaign for rewards.
Our “Listen” feature looks for all reviews online for your restaurant and puts them in one central location for you to see how you are doing online with your review generation efforts.
The culture change occurs as we are able to get and continue employee “buy in” by rewarding them for participating because with Reviewzi- you can now track and then compensate who in your business is proudly participating in “reviews culture” of your restaurant. They now know where they work cares about what its customers think and are willing to compensate them as an employee for buying into this culture- developing pride, camaraderie and satisfied workers.
You will see the culture change start and grow as the customer is welcomed with a smile when they first come in and seated, by the energetic and professional server’s welcome, to the quality of the kitchen output, to the server being the QC person for each order they proudly serve, to the happy manager stopping by, to customers getting rewarded for coming in!
Each employee of a restaurant that has a “review culture” KNOWS what the expectations are and are rewarded in so many ways for providing superior customer service for your customers- and are proud to be part of the team.